Whats new....from the Introduction to the 3rd Edition
It has been a wild eight years. Since our last edition, ADV Films has collapsed; Bandai pulled out of the American DVD market; Aniplex went to court over KIBA; Anime Sols and Daisuki tried to move the locus of power away from America and back to Japan; piracy and torrenting became hot-button issues; anime experimented with stereoscopic vision (CYBORG 009), crowd-funding (KICK-HEART), cellphone distribution (TODAY'S ASKA SHOW) and “4D” cinema events (HATSUNE MIKU LIVE PARTY). Meanwhile, anime's sense of its own history continued not only to reframe the past, with the rediscovery of A MOLE'S ADVENTURE, but also to fret about the future, with the retirement of Hayao Miyazaki (THE WIND RISES). We have done our best to keep tabs on all these issues and more, in the latest incarnation of the book variously described as “an excellent desktop reference” by Anime News Network, “a remarkably thorough guide” by Midnight Eye, and “full of AIDS and fail” by some guy on the Internet.
This third edition, published in 2014, contains all the changes made in the second edition, as well as over a hundred intermediate corrections made for the 2012 Kindle version. It also adds entries for over a thousand new titles released since 2006, some older works that did not previously have their own dedicated entry, such as MOMOTARO'S SEA EAGLES, THE KING'S TAIL, EVERYBODY'S SONGS, or THE NEW ADVENTURES OF PINOCCHIO, and some further 5,000 alterations throughout the pre-existing text, upgrading staff lists, adding details of later installments of ongoing franchises, dates of death for individuals, and similar corrections.
We have also taken the opportunity to add several new thematic areas on issues not addressed in previous editions, such as ADVERTISING AND SPONSORSHIP, EVERYDAY ANIME and FANDOM. An encyclopedist's work is a zero-sum game; there is always something else we could have added, or some clarification we could have pursued. Undoubtedly there will be omissions and solecisms, but it represents the culmination of all our available hours: a snapshot of where we were and what we knew on the day that this book was printed. For researchers and students, that alone should present a starting point for discourse and dialogue, something, at the very least, for you to argue with.
We have continued to add short biographies of Japanese creatives and companies—specifically from the anime industry, rather than, for example, manga creators whose work happens to have been adapted into anime. This third edition includes coverage of some previously obscure individuals from the early days of anime, such as Iwao Ashida and Ikuo Oishi, as well the little-discussed Shadow Staff film unit that made instructional films for military personnel.